Encircled

Encircled first contacted me to look at a couple of small issues they were experiencing with 1 of their 2 Shopify stores. Since then they've continued to turn to me for help with store maintenance, feature enhancements, theme customisation and version upgrades.
Client
Encircled
Retailer of Canadian-made ethical, versatile, sustainable and stylish women's clothing.
Project Type
Platform
Theme/Visual Builder
Technologies
HTML | SCSS | Liquid | JavaScript | AJAX
Key Features
- D2C E-Commerce – Enhanced to sell Encircled’s clothing directly to customers.
- Responsive Design – Updates and new features designed and tested to ensure they work on screen sizes from mobile to desktop.
- Custom Code – Theme updates and new features implemented with custom HTML, SCSS, Liquid and JavaScript.
- Bugs Fixed – Issues diagnosed and resolved.
- Theme Version Upgrade – Managed theme version upgrades while preserving custom code.
- Multiple Shopify Stores – Updates replicated across Encircled’s Canadian and International Shopify stores.
- Aftercare – Comprehensive support and future enhancements.
Project Details
Even the best Shopify theme can’t always offer everything you want and sometimes there isn’t a suitable app available.
Encircled wanted a way of improving how kits/bundles were sold through their Shopify store. Not something that was supported within their theme, they’d already investigated apps as a possible solution. Unfortunately, product bundle apps didn’t integrate with their stock management system so they asked me to look at alternative options.
My solution was to create a custom collection page template for use with kit collections. Collections assigned to this template list the products available in a kit and the discount code the customer should use at checkout once they’ve finished making their selection. All of the options for a kit can be set by Encircled by editing a custom HTML block in the collections description.
With a mixture of custom HTML, SCSS, Liquid and JavaScript I allowed customers to build a kit from the available products, selecting individual product options (size, colour) as they went. To ensure customers weren’t drawn away from the kit page, full details of each product could be viewed in a ‘quick view’ pop-up window. A summary table at the top of the page updates each time a product is added to the cart to show the customer what else they need to choose to complete their kit.
Encircled wanted to push the option of pre-ordering products beyond what was already available in their Turbo theme. I updated their product template so that when a product is only available for pre-order, “Pre-Order” banners are displayed above the product title and in the bottom right-hand corner of the main product image, the “ADD TO CART” button text is replaced with “PRE-ORDER NOW”, a “Pre-Order: Ships approx. [Date]” banner is displayed and the express check-out (e.g. “Pay by PayPal”) buttons are hidden.
All platforms are made up of a number of metaphorical moving parts and over time, maintenance, development and upgrades can introduce issues leading to websites presenting unexpected behaviour. I have helped Encircled diagnose and resolve several of these types of issues or bugs on both their Shopify stores.
Unlike WordPress, upgrading a theme isn’t something that’s natively supported by Shopify. This makes it much harder for Shopify stores to be moved to the newest version of their theme and benefit from the latest available features and bug fixes.
Luckily, Encircled’s stores use the Turbo theme by Out Of The Sandbox, who are one of the few developers to offer a Shopify app to help manage the upgrade process. The app does most of the heavy lifting but struggles with areas of the theme that have had custom code added. That is where I as developer come in, completing the upgrade by manually merging custom code into the latest version of the theme.
I continue to work with Encircled offering support and implementing additional enhancements as required.
Owen always offers thorough, creative, well-thought-out solutions for our website. He’s responsive, extremely dependable, organized, and great to work with. We go to him for everything and our site has never looked better.
Kendra Hilker
Encircled

Client
Encircled
Retailer of Canadian-made ethical, versatile, sustainable and stylish women's clothing.
Project Type
Bug Fixes | Feature Enhancements | Theme Customisation | Theme Version Upgrades
Platform
Shopify
Theme/Visual Builder
Technologies
HTML | SCSS | Liquid | JavaScript | AJAX